On September 30th, 2024, the Daehan Cinema, once the beating heart of Chungmuro and the symbolic center of the Korean film industry, closed its doors after nearly 70 years in operation. The announcement of its closure left a deep sense of regret among the local community and film enthusiasts, as the venue had long served as a cultural hub that drew countless audiences and filmmakers. However, this historic space has not remained a relic of the past. Instead, it has been reborn as a completely new cultural venue. In July 2025, the preview performances of Sleep No More began, welcoming audiences under the name “McKithan Hotel.” The transformation of the former cinema into an immersive theater allowed visitors to experience an entirely new form of artistic engagement.
The unique character of Sleep No More lies in its immersive storytelling format. Originally staged by the British company Punchdrunk in 2003, the production has captivated audiences in cities such as New York and Shanghai. The Seoul performance runs for about three hours, with most scenes repeating three times at one-hour intervals. Audience members wear white masks and freely move through spaces such as a hospital, chapel, bar, and guest rooms, discovering the narrative in their own way. Instead of relying heavily on dialogue, the show stimulates the senses through lighting, sound, scent, and spatial design. Particularly striking are the intimate “one-on-one” encounters, in which a single actor interacts with one audience member, intensifying the feeling of personal immersion.
This sensory approach is further reinforced by the careful use of the building’s multi-level structure and intricate layout. Narrow corridors, dimly lit rooms, and richly decorated environments invite audiences to wander and interact with the performance. Rather than passively watching a stage, visitors step directly into a living narrative, encountering actors unexpectedly at corners, in hidden rooms, or even right beside them. In this way, the production turns space into a dynamic tool that shifts audience perspective.
Since the theater offers a unique experience, some tips may help. Masks are mandatory, so contact lenses are recommended over glasses, and light, comfortable clothing with pockets is practical for carrying the entry card. Other belongings must be stored before entry. Comfortable shoes are essential as the show lasts three hours with constant movement and stairs.
Even if attending with others, exploring separately is advised due to narrow, dark passages and sudden openings; staff may intervene if groups stay together. Solo exploration ensures safety and lets each person follow different storylines. Running is prohibited, though actors may move quickly around you. Missing moments does not mean missing the story, as the stage surrounds the audience.
To enjoy Sleep No More, embrace spontaneity and avoid pre-researching the plot. Let curiosity guide you through the space for a personal and unpredictable experience. Speaking is prohibited during the show, but sharing experiences afterward enriches understanding and enjoyment.
The transformation of Daehan Cinema into an immersive performance venue signifies more than a physical change; it represents a cultural shift. With Sleep No More as its inaugural production, the space has evolved from passive viewing to active audience participation. This change repositions Chungmuro as a new hub for experimental and innovative performing arts. The venue is expected to host more unconventional productions, strengthening its role in Korean cultural innovation and shaping the future of its performance scene.